(vínculo)

redefining money, fashion & power

What is real? I’m here to ask
If we say nothing, everything will stay the same
I can’t ignore it, because I already noticed
The system makes us happy while it throws us a backhand

#FashionRevolutionWeek

This year we were invited by Fashion Revolution to collectively imagine a fair and equitable fashion system for everyone and for the planet by talking about #MoneyFashionPower. The dominant fashion industry is based on the exploitation of labour and natural resources, wealth and power are concentrated in the hands of a few, while growth and profits are prized above all else.

Big brands and retailers produce too much too fast and manipulate us into a toxic cycle of overconsumption. Most of the people who make our clothes are not paid enough to meet their basic needs. We believe that no one should be die or be unhappy because of fashion.

the intervention

It has become evident that although we all dress, many of us feel oblivious to what is behind our clothes. For us as a community of activists and creatives, it was necessary to expose these issues and put them under everyone's radar.

(Vínculo) was born from this idea, a gathering between all consumer profiles and creators so that we can share, understand and review our perspectives on money, fashion and power. Not in its materialistic meaning, but in its importance for our human reality within the industry’s context.

We built the exhibition around these three concepts. We launched a clothing brand from scratch, wrote a song, and created an artivism interactive-exhibition that launched on April 23rd, 2022.
listen to song
1/3

our collaborators

coming soon

#vinculoAftermovie

#itsTimeToBeARebel

the expo

Vínculo: a journey through the process of creation for the clothes we all wear was open to the public from April 24th, until April 30th 2022 at Casa Amano in Guatemala City’s Zone 1.

  • money

    time and value

    By asking ourselves questions like #HowMuchIsMyClothingWorth, we dare to be different. We are used to having products a Click/Tap away or within our hands’ reach, this creates a gap between the background of the product and us. If we understand that behind each garment there are people investing time in gathering the necessary resources, using their creativity to design them, and exerting hard work to materialise them, the value of things is put into perspective... money becomes time invested, creativity and experience.

  • redefining

    money with art

    Once, a piece with several holes was forgotten on a corner of a thrift store. It was rescued, repaired and intervened by artist Denisse MezaHer bright copper-colored embroidery not only adds an aesthetic touch to it, but also mends the holes and loose stitches of the garment, reminding us that #LovedClothesLast, and that the act of repairing and mending our garments is innovative. The art on the back of this piece, invites us to “burn” the current concept we have of money, so that from its “ashes”, a new worldview can be created that inspires different actions in all of us.

  • this price

    at what cost?

    To discern what we are supporting with each purchase we make, it is important to see the true cost of the things we spend on. But thanks to the lack of transparency from brands, sometimes it is not easy to understand the true value of these objects and services. It is when we ask ourselves “How much is this really worth?”, that we can truly understand that in our hands and wallets lies a powerful device of proclamation, incentive and vote. We can see money not only as a medium of exchange for objects and services, but also as a tool for change.

fashion

identity & values

Fashion can represent our identity beyond the aesthetics that it visually represents, if we give it the chance, thinking about everything that defines us internally; clothing can be a loudspeaker for what we believe in and what we stand for. That's why it is important to ask ourselves #WhoMadeMyClothes.
learn more

  • power

    see, ask, act

    Asking is power. Researching is power. Acting is power. Expressing is power. Sharing is power.

    It seems that we follow the rhythm of trends and whatever these impose on us, we forget that we are the ones who have the power to say what comes next.

    Through our voices as consumers we can make companies listen and move for what we really need. It is time to take the power back from the "authorities" and reclaim it as ours through knowledge, informed opinion and critical thinking.

    Only a conscious mind can demand change.
    The revolution is yours, mine, it's everyone's.
    #UseyourPower

  • it's time to

    reclaim out power

    The most common way people give up their power is by thinking they do not have it. —Alice Walker.

    The connection we chose to highlight with this exhibition is the one between “fashion and value”. What is the most important factor of change in this industry? We used a mirror at the end of the exhibition to show that it is us, with our questions, money, artistic abilities. It is with our voice that we are promoters of the revolution we need. It's time to take back and use our power.

    We invited the people that came to the exhibition, to reflect on the direct and deeper connection to our context, to be part of a community of conscious humans, and to feel empowered to bring revolution to their daily lives.
    #UseyourPower

  • el futuro

    es colectivo

    “We don’t need just a few people running the revolution perfectly. We need millions of people to do it imperfectly.”

    On opening day, the art piece forming the word “power” for the exhibition was unfinished; so we asked the attendees to help us weave the colorful wool around the nails that formed the word. Even when each person only brought the wool from one nail to another by a couple of inches, the end result was a bold “POWER” sign made in collaboration by everyone that decided to help.

    The human transformation we need is no different than this. Because while each one of us individually reclaims their power, the collective power of change becomes stronger and clearer. This will result in fundamental changes to the systems around us. The future is collective, and the present too.
    #UseyourPower
We are Fashion Revolution We are designers, producers, makers, workers and consumers. We are academics, writers, business leaders, brands, retailers, trade unions and policy-makers. We are the industry and the public. We are world citizens. We are a movement and a community. We are you.

We love fashion. But we don’t want our clothes to exploit people or destroy our planet. We demand radical, revolutionary change.

This is our dream…

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